Alacarta

For Alacarta, I worked on web design, CMS design and user experience. The proposal connects food articles with a places guide and product catalog, maintaining a shared structure between sections.

Large photography highlights the lead stories on the homepage. Navigation separates articles, restaurants, wine content, recipes and the guide, creating different entry points into the content.

Cards combine an image, category, title and introduction. The composition accommodates articles, interviews, events and promotional spaces without giving them equal visual weight.

On article pages, an opening image introduces the story and text follows a defined column. Supporting and related content accompanies the reading experience without interrupting its sequence.

Place listings combine photography, descriptions and practical details. Catalog views organize products into cards with a prominent image and an action leading to the detail page.

Red-orange highlights headings, links and buttons on light and dark surfaces. Alignment and recurring components connect the editorial and commercial areas.

Mobile views reorganize the header, content and listings into one column. On product pages, the image, price, quantity and purchase action form a recognizable sequence.

The form groups the information needed to continue a purchase. The design distinguishes input fields from the main action while keeping the selected product visible.

The scope included the content management system's design alongside the public website experience, bringing the needs of the people organizing and maintaining the platform's information into the project.

This case study shows public-facing views: homepage, articles, guide, catalog and purchase flow. Their variety illustrates the different content types within Alacarta.