Suplex

The Suplex project focuses on logo design. The proposal combines a name set in broad letterforms with an x built from diagonal segments, creating the brand's distinctive detail.

The symbol can accompany the name or appear independently. The presentation explores this relationship and shows applications that help assess its presence across formats.

The final letter is built from four planes meeting at a central point. Alternating colors distinguish its diagonals, making it recognizable within the word and on its own.

The rest of the name retains a compact composition. The balance between the letters' weight and the size of the x keeps the distinctive detail connected to the wordmark.

Deep teal supports the wordmark and dark backgrounds. Lime highlights the symbol's segments, while white and cream provide contrasting surfaces for the brand.

Apparat is the typeface documented in the project. Its use in the presentation and supporting text complements the wordmark without introducing unnecessary graphic elements.

The business cards pair the complete wordmark with contact information and reserve the reverse for the symbol. This shows how both elements work separately.

On the bottle and bag, the logo changes orientation and scale. The mockups retain the palette and explore the x at larger sizes and in outline form.

The overview brings together the wordmark, symbol, palette and applications. It reveals the recurring elements and how they relate to one another.

The proposal keeps a simple core: the Suplex name and a recognizable x. Color and proportion extend that reference across the presentation materials.

The new visualizations present the brand on clothing, a bottle, bag, towel and training accessories. The full signature appears alongside the x symbol at different scales.

Petroleum green, lime and light tones connect the pieces. The collection shows how the same visual language can accompany products and situations of use.