Metanoia

For Metanoia, I worked on brand identity and graphic design applications. The project brings together the wordmark, palette and compositions that extend the visual language to packaging and communication materials.

The name takes a central role. Its serif letterforms add character, while broad color areas leave room for each product to establish its own presence.

Pinks, lilac, yellow, orange and blue allow varied combinations within a shared family. Neutral tones balance the palette and provide clear areas for information.

Portraits introduce varied textures and framing. Their relationship with the backgrounds and colors connects the brand presentation to its applications.

On the boxes, the brand and product names occupy distinct areas. Colors change between variants, while alignment and typographic hierarchy maintain continuity.

The compositions combine product names with smaller supporting text. White space and color blocks give the different packages a shared structure.

The posters alternate large photographs with typographic messages. The wordmark can appear over an image or in a separate header, adapting to the visual balance of each composition.

Recurring colors and contrasting scales allow the message to vary. The identity stays recognizable in both portrait-led pieces and compositions dominated by text.

Tubular packaging places the brand and information in a vertical composition. Color accents on closures and text distinguish variants while preserving the underlying layout.

The collection brings together elements that can change proportion while remaining recognizably Metanoia: name, typography, color and a restrained information layout.