Liamzu

For Liamzu, I designed social media content presenting dental products and brand communications. The collection includes posts, stories and materials about commercial activities.

The graphic system organizes messages of different lengths. Branding, colors and information blocks connect the pieces without forcing every post into one template.

Blue anchors backgrounds and brand signatures. Turquoise and lighter tones distinguish headings, supporting areas and details; photography and dental imagery connect the pieces to their industry.

Curves and color blocks separate products from text. Contrasting light and dark surfaces add variety within a recognizable palette.

Product compositions give the image a central position, with names and supporting details arranged around it. Activity-related pieces use photography and larger headings to distinguish their purpose.

The system accommodates brief messages and more detailed content. Typographic hierarchy adapts to the amount of information, while Liamzu remains visible in the header or closing area.

Stories organize content vertically: heading, image and brand signature. The layout uses the available height while keeping a clear area for the main message.

The adaptations retain the colors and graphic elements used in the posts. Profile content and stories remain connected as their proportions change.

The profile view shows institutional messages, product posts and activities together. Repeated colors and shapes give the collection a shared identity.

The design result is a family of pieces serving different purposes, ready to communicate updates while maintaining a recognizable brand presence.